B.B.A.
The Bachelor of Business Administration (BBA) at SAS (School of Arts and Science) is a 3-year undergraduate degree designed to give students a strong foundation in business principles, management, and entrepreneurship. It prepares students for careers in business or for further study such as an MBA.
Overview
At SAS, our BBA curriculum is designed under the Choice Based Credit System (CBCS), as per NEP norms and AICTE approved course by ensuring flexibility and holistic learning. Students gain not only theoretical understanding but also practical insights through case studies, projects, internships, and industry interactions.
Duration & Fees
- Duration: 3 years (6 semesters)
- Eligibility: Pass in 10+2 or equivalent examination from a recognized board (preferably Commerce ,Science ,stream).
- Mode: Full-time (regular)
- Programme Fee: 40,000 Rs Per Year
300+
Students Benefited
SAS
Scholarship
SAS provides a range of scholarships and financial aid opportunities to deserving students:
- Merit Scholarships / First Graduate Scholarship: – For students with outstanding academic records.
- Sports & Cultural Scholarships – For achievers in extracurricular activities.
- Need-based Support – Financial assistance for economically weaker students.
- Special Scholarships – For girl students, differently-abled, and minority categories (as per institutional policy).
SAS
Programme Highlights
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Industry-focused curriculum aligned with global commerce trends.
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Expert faculty with strong academic and industry background.
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Skill enhancement modules in digital business, analytics, and entrepreneurship.
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Case studies, internships, and live projects for practical exposure.
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Regular workshops, guest lectures, and industry seminars.
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Dedicated career support through the SAS Placement Cell.
Programme Structure (Semester-Wise)
The BBA programme at SAS follows a structured semester-based curriculum under the CBCS pattern.
| Year/Semester | Core Courses (Commerce) | Ability Enhancement/Language | Skill Enhancement/Electives | Credits |
|---|---|---|---|---|
| Year 1 - Semester I | Principles and Practice of Management, Managerial Economics | English Communication, Environmental Studies | - | 22 |
| Year 1 - Semester II | Financial Accounting, Digital Marketing, Marketing Management | Modern Indian Language, Communication Skills | - | 23 |
| Year 2 - Semester III | Marketing Management, Business Statistics, Financial Management | - | Computer Application in Business Lab, Management Information System (MIS) | 25 |
| Year 2 - Semester IV | Business Law, Human Resource Management | - | Emerging Technologies and Applications, Corporate Governance | 26 |
| Year 3 - Semester V | Production and Material Management, Services Marketing | - | Business Analytics, Campus to Corporate - Practical | 22 |
| Year 3 - Semester VI | Entrepreneurship and Start-up Ecosystem, Strategic Management, Project | - | Intellectual Property Rights, Professional Skill Development Lab | 22 |
- Career Prospects
- Programme Outcomes
- Placements & Recruiters
A BBA degree from SAS opens multiple career pathways across industries:
- Marketing & Sales
- Finance & Banking
- HR & Recruitment
- Business Development
- Consulting
- Startups/Entrepreneurship
By the end of the BBA programme at SAS, graduates will be able to:
- Business Knowledge- Apply fundamental knowledge of management, finance, marketing, operations, and human resources to real-world business situations.
- Critical Thinking and Problem Solving-Demonstrate the ability to analyse business problems, evaluate alternatives, and make data-driven decisions using critical thinking and problem-solving skills
- Communication Skills-Communicate effectively in written, oral, and digital forms in professional business environments, including reports, presentations, and group discussions.
- Ethics and Social Responsibility-Understand and apply ethical principles, corporate social responsibility, and sustainable business practices in decision-making.
- Leadership and Teamwork-Develop leadership qualities and the ability to work effectively in diverse teams, manage conflicts, and coordinate group tasks.
- Entrepreneurial Skills-Identify business opportunities, evaluate risk, and apply innovative thinking to develop and manage startups or new ventures.
The SAS Placement & Career Development Cell supports students with training, career counselling, and placement opportunities. Our BBA graduates have been placed in reputed organisations across various sectors.
Top Recruiters Include:
- IT & Consulting: Wipro, TCS, Infosys, Accenture, IBM, Capgemini, Genpact, Deloitte, EY.
- Banking & Financial Services: ICICI Bank, HDFC Bank, Axis Bank; plus public sector such as ONGC, GAIL, NTPC, ISRO
- E-commerce & Startups (Amazon, Flipkart, Zomato, Swiggy)
- Others: Google, Microsoft, Godrej, Fico
Salary Range: Fresh graduates earn between ₹3 LPA – ₹6 LPA, depending on communication skills and specialisation.
FAQs
The course is 3 years long, divided into 6 semesters.
Yes, students from any stream can apply. However, commerce & Science background students find it easier to adapt.
Yes, internships and project-based learning are integral parts of the programme.
Absolutely. Many students prepare for CA, CS, CMA, or CFA , ACCA, NISM/NIFM Certifications SAP, ERP, Excel, Power BI while pursuing their BBA.
A BBA graduate can work in corporate, banking, taxation, finance, or opt for higher studies like MBA, M.Com, or professional certifications.
BBA Brochure
| Division | School Name | Department Name | Programme Name |
|---|---|---|---|
| Faculty of Business and Management | School of Business Studies | Department of Business Administration and Management Studies | Bachelor of Business Administration (BBA) |
Course Basket Overviews
| Course Type | Description |
|---|---|
| Programme Core (PC) | Courses dealing with foundations, depth, and breadth of Business Administration and Principles of Management, Financial Accounting, Economics, Entrepreneurship, Marketing, Human Resource Management |
| Programme Electives (PE) | Open electives that allow students to specialize in areas like Managerial Economics, Digital Marketing, AI in Business, Innovation Management |
| University Core (UC) | Courses that reflect SAS values: Leadership, Ethics, Sustainability, Indian Knowledge System, Peace Studies, Yoga, Life Skills |
| University Electives (UE) | Multidisciplinary courses across faculties, enabling cross-domain learning and holistic development |
Programme Structure (Semester-Wise with Credits)
First Year
| Semester I | Course Type | Credits |
|---|---|---|
| Tamil-I/Hindi-I | UG | 3 |
| English-I | UG | 3 |
| Principles and Practice of Management | UG | 5 |
| Managerial Economics | UG | 5 |
| Environmental Studies | UG | 4 |
| Multidisciplinary Elective (MDE-I) | UG | 1 |
| Indian Knowledge System (IKS-I) | UG | 1 |
| Total Credits: 22 | ||
| Semester II | Course Type | Credits |
|---|---|---|
| Tamil-II/Hindi-II | UG | 3 |
| English-II | UG | 3 |
| Financial accounting | UG | 5 |
| Marketing Management | UG | 5 |
| Skill Enhancement Course (SEC) – I | UG | 3 |
| Vocational Education Course VEC-I | UG | 1 |
| Multidisciplinary Elective (MDE-II) | UG | 1 |
| Design Thinking Course (DTC) | UG | 1 |
| New Literacy Program (NLP) | UG | 1 |
| Total Credits: 23 | ||
Second Year
| Semester III | Course Type | Credits |
|---|---|---|
| Tamil-III/Hindi-III | UG | 3 |
| English-III | UG | 3 |
| Organizational Behaviour | UG | 5 |
| Financial Management | UG | 5 |
| Discipline Specific Elective (DSE)-I | UG | 5 |
| Skill Enhancement Course (SEC) – II | UG | 3 |
| Innovation Entrepreneurship Course | UG | 2 |
| Total Credits: 26 | ||
| Semester IV | Course Type | Credits |
|---|---|---|
| Tamil-IV/Hindi-IV | UG | 3 |
| English-IV | UG | 3 |
| Business Law | UG | 5 |
| Human Resource Management | UG | 5 |
| Discipline Specific Elective (DSE)-III | UG | 5 |
| Skill Enhancement Course (SEC) – III | UG | 3 |
| Indian Knowledge System (IKS-II) | UG | 1 |
| Total Credits: 25 | ||
Third Year
| Semester V | Course Type | Credits |
|---|---|---|
| Production & Material Management | UG | 5 |
| Services Marketing | UG | 5 |
| English for Communication | UG | 4 |
| Sustainable Development Goals (SDG-I | UG | 1 |
| Disaster Management Course (DMC-I_ | UG | 1 |
| Constitution of India (CI-I) | UG | 1 |
| Research Methodology (RMC) | UG | 2 |
| Internship Course | UG | 3 |
| Total Credits: 22 | ||
| Semester VI | Course Type | Credits |
|---|---|---|
| Entrepreneurship and Startup Ecosystem | UG | 5 |
| Strategic Management | UG | 5 |
| Project Work | UG | 5 |
| Discipline Specific Elective (DSE)-IV | UG | 5 |
| Multidisciplinary Elective (MDE-II) | UG | 2 |
| Total Credits: 22 | ||
Total Programme Credits
- BBA(3 Years) – 140 Credits
Note:- Programme structure is subject to periodic revisions based on academic council decisions, industry requirements, and accreditation standards. Students will be informed of changes in advance.
